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Viswajith Karapoondinott

Viswajith Karapoondinott is a research scientist in the R&D Department of Nielsen Consumer Neuroscience.

Using EEG To Predict TV Show Success

In recent years, television entertainment has become a dominant force in the cultural zeitgeist, attracting ever-growing audiences and revenues. Both viewership numbers and the extent of show-specific engagement on social media (such as Twitter) have become standard indicators of TV […]