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Robert T. Knight

Robert T. Knight is a professor of-of Psychology and Neuroscience at the University of California Berkeley, as well as Neurology and Neurosurgery (UC San Francisco). His work is focused on attention and memory, neuropsychology, physiology, and cognitive neuroscience. He is an Elected Fellow of the American Academy of Arts & Sciences.

Using EEG To Predict TV Show Success

In recent years, television entertainment has become a dominant force in the cultural zeitgeist, attracting ever-growing audiences and revenues. Both viewership numbers and the extent of show-specific engagement on social media (such as Twitter) have become standard indicators of TV […]