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Ram Gurumoorthy

Ram Gurumoorthy is the Chief Science & Technology Officer at Nielsen Consumer Neuroscience, as well as a serial entrepreneur - with multiple successful start-ups

Using EEG To Predict TV Show Success

In recent years, television entertainment has become a dominant force in the cultural zeitgeist, attracting ever-growing audiences and revenues. Both viewership numbers and the extent of show-specific engagement on social media (such as Twitter) have become standard indicators of TV […]