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Karthik Kasinathan

Karthik Kasinathan is the Vice President of Analytics at Nielsen Consumer Neuroscience. Karthik is an engineering leader with over 15 years of experience in advanced signal processing, advanced statistics, neural networks and over 10 years of experience in the field of neuroscience, consumer behavior & decision making, advertising and market research, and has been in leadership roles for more than a decade leading diverse teams - R&D, Engineering, and Operations towards a unified vision.

Using EEG To Predict TV Show Success

In recent years, television entertainment has become a dominant force in the cultural zeitgeist, attracting ever-growing audiences and revenues. Both viewership numbers and the extent of show-specific engagement on social media (such as Twitter) have become standard indicators of TV […]