Strategies For Encouraging Solar Technology Adoption Through Public Engagement And Visual Exposure
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John is a professor in the Department of Agricultural Life and Environmental Sciences, Resource Economics and Environmental Sociology, at the University of Alberta.

                       

Strategies For Encouraging Solar Technology Adoption Through Public Engagement And Visual Exposure

Globally, electricity systems are undergoing a significant transformation to green energy in response to technology change and climate policy. Yet, in some countries with high renewable energy potential, the transition is hardly evident. In Canada, for example, installed solar capacity is approximately 1.0% of total capacity in 2014 (National Energy Board, 2016, p. 81). This paper contributes to the renewable energy policy and adoption literature using the exemplary case of rooftop solar. Focusing on adoption intention, our contribution centres on...

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