About The Author

Daniel L. Rosenfeld currently works at the Department of Psychology, UCLA. Daniel conducts social and health psychology research on eating behavior, identity, and morality, with a particular focus on vegetarianism and meat consumption.

The Psychology Of Vegetarianism

It seems like more and more people are going vegetarian nowadays, giving up meat and jumping aboard the bandwagon of plant-based dieting. Shifts in consumer preferences are accompanying the introduction of new plant-based products, from lab-grown meat alternatives to a plethora of dairy-free milk, cheeses, and ice creams. Vegetarianism has long garnered interest from the