How Digital Rewards In Video Games Affect User Enjoyment, Presence, And Effort
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Daniel Johnson is a researcher at the Queensland University of Technology | QUT · School of Electrical Engineering and Computer Science.

                       

How Digital Rewards In Video Games Affect User Enjoyment, Presence, And Effort

There is increasing interest in the impact and power of digital rewards. Traditionally appearing predominantly in video games, we now find digital rewards in settings as diverse as health apps on phones, loyalty programs from retailers, and in the dashboards of cars. Digital rewards can take many forms including points, leaderboards, badges, positive feedback, and "power-ups" that make the user more effective in their game or software. A better understanding of how digital rewards influence people has implications for creating...

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