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Avgusta Shestyuk

Avgusta Shestyuk is the vice president of Neuroscience, Research & Development at Nielsen. Avgusta is an experienced neuroscientist with a demonstrated history of working in the research industry (both applied and academic), as well as strong professional skills in Human Neuroscience, Direct Brain Recordings, Experimental Design, Cognitive Science, Data Analysis, and Matlab.

Using EEG To Predict TV Show Success

In recent years, television entertainment has become a dominant force in the cultural zeitgeist, attracting ever-growing audiences and revenues. Both viewership numbers and the extent of show-specific engagement on social media (such as Twitter) have become standard indicators of TV […]