Curbing “Addictive” Behavior In Soft Drink Consumption
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Anand is a research scientist, in the Department of General Psychology at the University of Würzburg.

                       

Curbing “Addictive” Behavior In Soft Drink Consumption

Humans, unfortunately, seem to have a propensity for addictive behavior. Whether it be binge-eating, alcohol abuse or even more abstract behavioral patterns such as gambling, people seem to have great trouble avoiding these seductive actions and the negative health consequences thereof. Even though many sufferers are motivated to reduce their addictive behaviors, the strong impulses associated with these behaviors make this very difficult. This is one of the main reasons that psychologists have been working on interventions that stand a...

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